The Data Point

The Price of Loyalty? Brands Bet Big on Blockchain to Woo Consumers

The Price of Loyalty? Brands Bet Big on Blockchain to Woo Consumers
The Price of Loyalty? Brands Bet Big on Blockchain to Woo Consumers
November 27, 2024  |  Blockchain

The loyalty industry is changing due to the integration of blockchain technology. Get the Full Story Complete the form to unlock this article and enjoy...

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41% of Zillennials Prioritize Price Over Brand Loyalty
41% of Zillennials Prioritize Price Over Brand Loyalty
November 26, 2024  |  Consumer Insights

Zillennials, the generation born between 1991 and 1999, exhibit distinct shopping preferences, with a divide between those who prioritize price and those who stick to...

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Digital Wallets Gain Traction: Nearly Half of US Consumers Tap In
Digital Wallets Gain Traction: Nearly Half of US Consumers Tap In
November 23, 2024  |  Mobile

In the U.S., digital wallets have become popular for everyday transactions, yet their full potential remains largely untapped. While smartphones are everywhere, and digital wallets...

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47% of Brazilians Use Digital Wallets for Bill Payments
47% of Brazilians Use Digital Wallets for Bill Payments
November 21, 2024  |  Mobile

Brazil is reshaping the global use of digital wallets, with consumers relying on them for bill payments and identity verification, unlike other countries, where they...

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90% of Consumers Are Familiar With Digital Wallets, but Struggle to Define Them
90% of Consumers Are Familiar With Digital Wallets, but Struggle to Define Them
November 19, 2024  |  Mobile

As digital wallets become a staple of modern consumer life, there’s a need for clarity around their functions. While many consumers are familiar with the...

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67% of FinTechs Prioritize Mobile Capabilities to Drive Growth and Engagement
67% of FinTechs Prioritize Mobile Capabilities to Drive Growth and Engagement
November 18, 2024  |  Mobile

FinTechs are pursuing modernization to stay competitive, focusing on mobile capabilities and enhancing user experience. Get the Full Story Complete the form to unlock this...

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78% of CFOs Plan to Increase GenAI Investments Despite Limited ROI
78% of CFOs Plan to Increase GenAI Investments Despite Limited ROI
November 15, 2024  |  Artificial Intelligence

Generative artificial intelligence (GenAI) has become an important tool for CFOs, who view the technology as critical to their organization’s strategic and operational planning. Get...

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Nearly Three-Quarters of Small Businesses Using Embedded Lending Access Bigger Credit Lines
Nearly Three-Quarters of Small Businesses Using Embedded Lending Access Bigger Credit Lines
November 14, 2024  |  SMBs

Small and medium-sized businesses (SMBs) face challenges when securing credit, especially in an uncertain economy. Embedded lending, which integrates credit options directly into purchase platforms,...

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