TikTok

Today in the Connected Economy: TikTok Debuts New Ad Features
Today in the Connected Economy: TikTok Debuts New Ad Features
August 18, 2022  |  Connected Economy

Today in the connected economy, TikTok rolls out new features to help brands advertise their wares on the popular social media platform. Plus, PYMNTS looks...

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TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
TikTok Aims to Blend Content and Commerce With ‘Shopping Ads’
August 18, 2022  |  Social Commerce

TikTok has introduced “Shopping Ads,” which the social media platform said is designed to help brands “meet shoppers wherever they are in the purchase journey”...

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Amazon Takes Tip From TikTok with Beta Test of Shoppable Videos
Amazon Takes Tip From TikTok with Beta Test of Shoppable Videos
August 17, 2022  |  Amazon

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Today in the Connected Economy: Amazon Tests Livestream Shopping
Today in the Connected Economy: Amazon Tests Livestream Shopping
August 17, 2022  |  Connected Economy

Today in the connected economy, Amazon is reportedly taking a page from TikTok as it tests a new live stream shopping feature for its app....

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Amazon Hopes to ‘Inspire’ Consumers to Shop TikTok-Style
Amazon Hopes to ‘Inspire’ Consumers to Shop TikTok-Style
August 17, 2022  |  Amazon

Amazon has begun testing a new app feature that shows customers a video and photo feed of products, similar to the popular video social media...

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ByteDance’s Valuation Drops 25% From Last Year to Under $300B
ByteDance’s Valuation Drops 25% From Last Year to Under $300B
July 20, 2022  |  Investments

ByteDance has traded in recent weeks at valuations beneath $300 billion, a 25% drop since last year, showing the strain tech companies are under in...

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Today in Retail: Grocers Take On Instacart; Walmart Launches Back-to-School Sale
Today in Retail: Grocers Take On Instacart; Walmart Launches Back-to-School Sale
July 07, 2022  |  Retail

Today in retail, Grove brings its sustainable cleaning products into three more retail chains, while Conn’s CEO sees payment options for everyone. Plus, Pinterest adds...

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Today in Retail: TikTok Dumps Livestream Shopping Expansion Plans; Amazon Part of UK Antitrust Probe Because of Sales Practices
Today in Retail: TikTok Dumps Livestream Shopping Expansion Plans; Amazon Part of UK Antitrust Probe...
July 06, 2022  |  Retail

Today in retail, retailers look to diversify their suppliers as a recession looms on the economic horizon, while Target kicks off its back-to-school shopping season...

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TikTok Troubles Put Focus on Livestream Shopping’s Environmental, Data Impact
TikTok Troubles Put Focus on Livestream Shopping’s Environmental, Data Impact
July 06, 2022  |  Retail

Though it’s early in the “what happened” analysis phase, the collapse of livestream shopping on TikTok in Western markets says a lot about how consumers...

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