TikTok

No Shame in the Game: Why Consumers Are Proudly Flaunting Dupes
No Shame in the Game: Why Consumers Are Proudly Flaunting Dupes
November 14, 2023  |  Retail

“Dupe, private label, call it what you want, consumers want more,” PYMNTS said in March, and that’s a sentiment that lives on. This is because...

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Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
Millennials Check Online Reviews, Gen Zs Turn to Influencers for Restaurant Recommendations
November 13, 2023  |  Connected Economy

In today’s digital age, consumers have access to a wealth of information that helps them make informed decisions, especially when choosing a restaurant. In this...

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TikTok Creating Its Own eCommerce Fulfillment Network
TikTok Creating Its Own eCommerce Fulfillment Network
November 08, 2023  |  eCommerce

TikTok is establishing a warehouse and fulfillment network to boost its eCommerce operations. As a report Tuesday (Nov. 7) by The Wall Street Journal (WSJ) noted, this move...

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Toys, Pet Products Expected to Fuel Retail Sales on Social Media 
Toys, Pet Products Expected to Fuel Retail Sales on Social Media 
November 08, 2023  |  Social Commerce

Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to...

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TikTok Teams With Real Authentication for Handbag Verification
TikTok Teams With Real Authentication for Handbag Verification
November 06, 2023  |  Retail

TikTok is offering authentication services for pre-owned handbags on its American eCommerce marketplace. TikTok Shop teamed up with luxury goods authentication provider Real Authentication to...

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More Than 40% of Consumers Use Their Social Media Feeds to Find Products
More Than 40% of Consumers Use Their Social Media Feeds to Find Products
November 01, 2023  |  Social Commerce

In today’s digital age, social media has become a powerful tool for consumers to discover and purchase products. Platforms like TikTok, Instagram, and YouTube have transformed...

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Gen Z’s Shower Routine Obsession Boosts L’Occitane’s Sol de Janeiro 
Gen Z’s Shower Routine Obsession Boosts L’Occitane’s Sol de Janeiro 
October 24, 2023  |  Retail

What’s in your “everything shower” routine?    For those who aren’t in the know, on TikTok, content creators are describing it as a multistep shower...

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FinTech Tools Help Teens Build Credit Amid Increase in Social Media Financial Influencers
FinTech Tools Help Teens Build Credit Amid Increase in Social Media Financial Influencers
October 23, 2023  |  Personal Finance

In a world where children and teenagers often grow up surrounded by screens and smartphones, a new breed of companies, particularly FinTech firms, is using...

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YouTube Unveils Features to Boost Creators’ Shopping Revenue
YouTube Unveils Features to Boost Creators’ Shopping Revenue
October 18, 2023  |  Social Commerce

In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These...

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