TikTok

TikTok Surpasses $10 Billion in Consumer Spending 
TikTok Surpasses $10 Billion in Consumer Spending 
December 11, 2023  |  Social Commerce

TikTok has generated $10 billion in consumer spending, becoming the first non-game mobile app to do so.  The social video app has raised $3.8 billion this...

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TikTok Invests $1.5 Billion in Indonesia’s eCommerce Platform Tokopedia
TikTok Invests $1.5 Billion in Indonesia’s eCommerce Platform Tokopedia
December 11, 2023  |  Acquisitions

TikTok is reportedly investing $1.5 billion in Tokopedia to salvage its Indonesian eCommerce efforts. The company is set to take a controlling 75.01% stake in Tokopedia, the eCommerce arm of Indonesia’s GoTo...

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Gen Z Tops Millennials on Social Media Shopping and Spending
Gen Z Tops Millennials on Social Media Shopping and Spending
December 07, 2023  |  Social Commerce

Generation Z consumers are more likely to use Instagram and TikTok to search for products than other generations. They often turn to social media to...

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Meta Testing More Than 20 Generative AI Features Across Platforms
Meta Testing More Than 20 Generative AI Features Across Platforms
December 06, 2023  |  artificial intelligence

Meta Platforms is reportedly testing more than 20 generative artificial intelligence (AI) features across Facebook, Instagram, Messenger and WhatsApp. These features cover various aspects, including...

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TikTok Brings Ticketmaster Purchasing Program to 20 New Markets
TikTok Brings Ticketmaster Purchasing Program to 20 New Markets
December 04, 2023  |  Partnerships

TikTok and Ticketmaster are expanding their in-app ticketing partnership to 20 new markets. The partnership, launched last year in the U.S., is now being offered to users in the U.K.,...

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Amazon Amps Up AI Efforts, While Walmart Takes a Shoppable Blockbuster Approach
Amazon Amps Up AI Efforts, While Walmart Takes a Shoppable Blockbuster Approach
December 01, 2023  |  Retail

This week, eCommerce giant Amazon rolled out a new slew of artificial intelligence (AI) tools, giving brands and retailers a chance to upgrade their customer experiences without...

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Walmart Embraces ‘RomCommerce’ to Expand Shoppable TV Offering 
Walmart Embraces ‘RomCommerce’ to Expand Shoppable TV Offering 
November 28, 2023  |  Retail

Walmart’s latest foray into shoppable video will seem familiar to fans of the Hallmark channel. The retail giant has teamed up with TikTok and Roku to launch its first-ever shoppable series,...

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TikTok Looks to GoTo to Jumpstart Indonesian eCommerce Business
TikTok Looks to GoTo to Jumpstart Indonesian eCommerce Business
November 22, 2023  |  eCommerce

TikTok is reportedly turning to GoTo to revive its crucial Indonesian eCommerce business. The two firms are working on a plan — which could be finalized in the next few...

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Judge Rejects Social Media Companies’ Efforts to Dismiss Lawsuits
Judge Rejects Social Media Companies’ Efforts to Dismiss Lawsuits
November 14, 2023  |  Legal

A federal judge in Oakland, California, has ruled against major social media companies, rejecting their efforts to dismiss nationwide litigation accusing them of illegally enticing...

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