Ulta Beauty

Ulta Beauty’s AI Strategy Drives a 95% Customer Repurchase Rate
Ulta Beauty’s AI Strategy Drives a 95% Customer Repurchase Rate
May 27, 2025  |  Retail

Ulta Beauty has built a fan following by making cosmetics accessible to the everyday shopper: It stocks not only premium brands but also mass-market cosmetics....

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Ulta Beauty to Expand eCommerce Presence by Adding ‘Curated’ Marketplace
Ulta Beauty to Expand eCommerce Presence by Adding ‘Curated’ Marketplace
March 13, 2025  |  Retail

Digital acceleration, personalization and a new marketplace are on the agenda at Ulta Beauty, the company’s new CEO said Thursday (March 13) during a quarterly...

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ChatGPT Flexes Muscles in Unexpected Arena as Estée Lauder Beauty Consultant
ChatGPT Flexes Muscles in Unexpected Arena as Estée Lauder Beauty Consultant
November 25, 2024  |  Artificial Intelligence

Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Get the Full Story...

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App Provider Rankings: Ulta Beauty Revamps Digital Strategy to Boost Engagement
App Provider Rankings: Ulta Beauty Revamps Digital Strategy to Boost Engagement
November 21, 2024  |  Retail

With the shopping season upon us, PYMNTS’ App Provider Rankings take a peek into shopping apps. And what we found were some strategies paying dividends...

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In Connected Economy, SEEN Taps Digital Channels for Skin-Healthy Haircare
In Connected Economy, SEEN Taps Digital Channels for Skin-Healthy Haircare
October 22, 2024  |  Retail

In a world where first impressions are often shaped by digital interactions, SEEN is redefining what it means to be “seen” in the beauty industry....

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Ulta Aims for 50 Million Loyalty Members and 200 New Stores
Ulta Aims for 50 Million Loyalty Members and 200 New Stores
October 17, 2024  |  Retail

Ulta Beauty plans to open 200 new stores as part of a long-term strategy announced this week. Get the Full Story Complete the form to...

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Ulta Beauty Doubles Down on Social Media and Digital Strategy
Ulta Beauty Doubles Down on Social Media and Digital Strategy
September 09, 2024  |  Retail

Ulta Beauty is transforming its brand image into a social powerhouse, capitalizing on a surge of digital engagement to elevate its market presence. Get the...

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Ulta Beauty Store Sales Hit by Increased Competition and Market Shifts
Ulta Beauty Store Sales Hit by Increased Competition and Market Shifts
August 30, 2024  |  Retail

Amid escalating competitive pressures, Ulta Beauty is facing a challenging retail environment that impacted its store performance in the second quarter, according to earnings results....

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Target Bolsters in-Store Experiences Through Strategic Collaborations
Target Bolsters in-Store Experiences Through Strategic Collaborations
July 12, 2024  |  Retail

Target is facing increased competition from online retailers with faster delivery and a wider selection of products. Customers are also shopping less frequently in physical...

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