As merchants look to set their offerings apart to win shoppers’ loyalty, personalization is key. That means more than just using artificial intelligence (AI) to...
After years of strong sales growth, Ulta Beauty is warning of a slow period ahead. The retailer’s chief executive said Wednesday (April 3) that he expects moderate mid-single...
Ulta Beauty is finding that, by improving the consumer experience on its digital platforms, it is able to boost its eCommerce performance. On a call...
Ulta Beauty is delivering bargains and luring customers. During an earnings call with investors Thursday (Nov. 30), CEO Dave Kimbell shared that the retailer experienced...
Who doesn’t love a free sample? Enthusiasm for freebies has made them a marketing tool long-loved by retailers and brands, but are they truly...
Ulta Beauty is looking to give its retail therapy experience a wellness boost and has announced its plan to extend its in-store wellness areas to...
Figure out your DNA — that’s the secret to sales when landing on the shelves of retail spaces like Sephora and Ulta Beauty, according to...
While beauty companies Laneige and Charlotte Tilbury have sought to enter the virtual realm with virtual storefronts to connect and transact with consumers, Ulta Beauty’s...
Over the past few years, the beauty category has witnessed unprecedented growth, leading to a surge in new brands, innovative products, and cutting-edge marketing strategies....