Apple

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four tech companies along with Amazon, Google, and Facebook.

(source: apple.com)

Apple
Apple’s AI Challenge Moves to Center Stage as Ternus Era Begins
April 30, 2026

Apple’s earnings call was, on the surface, a story about iPhone momentum and Mac demand. iPhone revenue rose 22% year over year, Mac revenue rose 6%, and executives repeatedly pointed to supply constraints as evidence that demand was outpacing what Apple could deliver. Get the...

Apple
Apple Hardware Leader John Ternus to Succeed CEO Tim Cook
April 20, 2026

Apple announced an upcoming leadership change Monday (April 20), saying that John Ternus, senior vice president of hardware engineering, will succeed Tim Cook as CEO, effective Sept. 1. Ternus will also join the board of directors on that day. Get the Full Story Complete the form to unlock this...

Apple
Apple Pushes Siri Programmers to Adopt AI Coding Tools
April 15, 2026

Apple plans to send “a significant chunk” of its Siri programmers to a weekslong bootcamp to learn to code using artificial intelligence, The Information reported Wednesday (April 15), citing unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Apple
Apple Still Targets September for First Foldable Phone Release
April 07, 2026

Apple’s first foldable phone is on track to arrive in September, as planned, Bloomberg reported Tuesday (April 7), citing unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Apple
Apple Appeals to Supreme Court as Epic Games Fight Escalates
April 06, 2026

Apple is trying for a second time to take its legal battle with Epic Games to the U.S. Supreme Court, TechCrunch reported Monday (April 6). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Apple
Apple Cracks Down on Vibe Coding Services in App Store
March 31, 2026

Apple is reportedly stepping up efforts to crack down on vibe coding services. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Apple
Next Siri May Handle Multiple Requests in One Prompt
March 31, 2026

The next version of Siri may be able to handle multiple requests delivered in a single prompt, Bloomberg reported Tuesday (March 31), citing unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Apple
Apple Centering AI Plans on App Store and Hardware
March 29, 2026

Apple is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Apple
Apple Recruits Google Shopping Exec to Lead AI Marketing
March 29, 2026

Apple has picked a former Google executive to run its artificial intelligence marketing effort. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...