NY Auto Show Shows Auto OEM Focus on Digital Features

Digital Features Highlighted at Auto Show

The New York International Auto Show (NYIAS) is back as a live event, but much of the news around the vehicles being displayed there revolves around things digital.

Automakers are highlighting digital products, services and events during the show, which is running April 15-24.

Plug & Charge technology will be employed by VinFast Automotive when it brings its electric vehicles (EVs) to the U.S. later this year. Enabled by a partnership with charging network Electrify America, this allows drivers to pay for a charging session by simply plugging in their EV. Users need only set up their billing information on the VinFast app and then use the network’s Plug & Charge technology.

VinFast also announced at NYIAS that it will integrate Alexa services into its vehicles and will offer vehicle batteries as a subscription. The battery subscription plans separate the price of the battery from that of the vehicle and free the owner from worry about having to replace the battery, as the automaker assumes that risk, VinFast explained. The company will replace the battery for free when needed.

WiFi hotspots are becoming more widely available in vehicles. Hyundai debuted its first vehicle offering WiFi hotspot capability — the 2023 Palisade — at NYIAS. The Palisade also features upgraded wireless charging capability for faster device charging, as well as the latest version of Hyundai Digital Key, which allows users with a supported device to lock and unlock the doors, start the engine and share keys with family and friends.

The location technology what3words also will be available in a growing number of vehicles. Subaru announced at NYIAS that the 2023 Outback will be its first vehicle to integrate what3words into its infotainment systems. This technology assigns a unique combination of three words to each 10-foot square in the world, enabling navigation systems to find a precise location such as a parking spot or a location that doesn’t have an address such as a hiking trail.

Subaru noted that what3words will be useful to the owners of its vehicles who often use them for off-road adventures, and that the technology is also used by logistics companies and emergency call centers.

A Vehicle Integrated Computer (VIC) capable of high-end gaming was featured in a vehicle displayed at NYIAS by INDIEV, which is to begin delivering its EVs in 2023. The company reported the VIC allows passengers to play the latest games, use the vehicle’s interior and exterior cameras to capture content and edit and upload content from inside the vehicle. The VIC also enables a virtual assistant that the company said will learn the driver’s habits and enhance their life.

A virtual auto show was created by Stellantis to display its vehicles to consumers who can’t visit NYIAS in person. Visitors can choose a tour guided by a virtual brand ambassador or a user-controlled 3D environment allowing them to view vehicles from different angles and dive into the technology.