Today In Data

Today In Data: The Many Roads To Making Consumers Feel Secure

Security is a complicated and thorny topic in payments and commerce, because it means different things to different consumers. The most obvious threat is the one presented from the outside by cybercriminals, with the challenge of keeping checkout flows smooth while also making sure they are safe. But for different consumers, their main security worry isn’t about hackers – their problem is living paycheck to paycheck and figuring out how to become financially stable enough to feel financially secure. And yet for other consumers, security is about knowing what they are getting when the invest, and being able to feel confident that the ICO they are handing money to today will still exist tomorrow to pay out on that investment. And while the concerns are varied, at root they speak to the same problem: customers wanting to know where their money is and to have control over where it moves.


78 percent: Share of American workers who report living paycheck to paycheck.

75 percent: Share of the U.S. card base that Mastercard estimates can be tokenized.

56 percent: Share of Even customers who have tapped its Instant Pay feature.

44 percent: Share of ICOs still showing signs of life five months after raising funds.

15 percent: Share of Walmart employees who have used Even to help manage their finances.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.


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