Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this area. In retail technology, Yotpo is helping brands capture the digital shift by making a compressed marketing stack for online shopping. And in payment methods, consumers are changing how they pay for items to decrease contact amid the pandemic, while BBVA is one of the six banks that will work with Google to deliver “smart” digital bank accounts. All this, Today in Data.
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