The Newly Digital Consumer That 2020 Created
The last eight or so months of living life amid the pandemic have created an opportunity for consumers to make major changes to both where and how they shop – changes that many are planning to stick with, even after COVID-19 is behind us. The question is, will the verticals where digital has been slow to grow finally start coming along? Or will newly digitized consumers spend 2021 fighting with the last of the analog holdouts?
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