The Popularity Of Summer Sales Events, Mobile Ordering

By  |  June 23, 2021
 | 
Prime Day

Retailers are aiming to reap the benefits of Prime Day or risk missing out on what has evolved into one of the biggest shopping events of the year, with billions in sales projected for Prime Day and related summer events. And in dining, mobile ordering is still going strong even as eateries reopen for in-store dining. All this, Today in Data.

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    Data:

    50%: Share of highly connected customers who would pay more if given mobile payment capabilities.

    34%: Portion of consumers who prefer to buy from small businesses during events like Prime Day.

    27%: Share of diners who own six or more connected devices and have shifted to digital food ordering.

    $12B: Projected combined sales for Prime Day and related summer events.

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    $1.75T: Amazon’s approximate market cap as of Tuesday (June 22).  


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