Today in Data: Betting on BNPL

By  |  June 9, 2022
 | 
buy now, pay later on smartphone

Today in data, companies continue investing in buy now, pay later (BNPL) services, even as signs of trouble emerge in that sector.

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    Today in DataData

    $7.5B: Size of the BNPL market in Great Britain, where digital bank Zola has just launched its own installment payment product

    925%: Increase in BNPL spending among Gen Z consumers since the start of 2020

    700: Number of employees laid off last month by BNPL firm Klarna

    80%: Drop in stock since November 2021 peak for leading BNPL provider Affirm, which has lost around $42 billion in market value

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    4%: Amount of in-store purchases made using BNPL


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