04 March 2014 Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications...
January 14, 2015
Tracking user engagement and behavior is crucial to improving business performance. But when a company releases its own app, what good is a million downloads if the app isn’t being used? Mobile app data provider App Annie now has a way to tell which apps are actually being opened by the people who download them. […]