Consumer Engagement news and trends

Shopify Boosts AI and Unified Commerce Tools for Merchants
eCommerce // November 12, 2024

A major focus for Shopify has been ensuring its merchants are equipped to reach consumers wherever they are, Shopify President Harley Finkelstein noted Tuesday (Nov. 12) during the company’s third-quarter earnings call. By streamlining the shopping experience, Shopify officials want to connect its platform to key...

Gap’s Brand Turnaround in Motion as Lululemon Hits New Highs in Global Sales
Earnings // August 30, 2024

As the retail sector faces a complex mix of opportunities and challenges, Gap and Lululemon are charting distinct courses in their recent earnings reports. While Gap focuses on revitalizing its core brands during ongoing operational hurdles, Lululemon is capitalizing on international growth and stellar performance...

Zola, Etsy Explore Ways to Engage Consumers Through Baby Registries 
Retail // September 14, 2023

As brands and retailers seek additional avenues to connect with consumers looking to make purchases, Zola, the wedding registry platform, is expanding its reach into the baby market by introducing a new app.  Get the Full Story Complete the form to unlock this article and...

Walmart+ Week Shoppers Went for Groceries; Amazon Prime Members Went for Everything Else
Retail // July 24, 2023

What happens when you throw a party and nobody comes? Certainly, it can be a disappointing and disheartening experience — yet still it presents an opportunity to learn, grow and find new ways to connect. Although that is not exactly what happened with Walmart+ Week,...

Interviews & Exclusives
Report: Amazon Shoppers 20% More Likely to Know Site’s Digital Features Than Walmart

July 14, 2023
Walmart may be learning the hard way that having the most sought-after digital features barely matters if customers do not know they exist. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. […]

Here’s How ‘Hyper-Personalized’ Digital Loyalty Programs Look

December 07, 2022
Technology rarely sits in the back seat, but for next-generation loyalty plans, that’s the case. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Design Matters: Data Analytics Take Lead In Designing User Experiences That Drive Sales

December 09, 2020
Beautifully designed user experiences are, unfortunately, not always good user experiences. As digital analytics firm Air360 Founder Florent Defontis told Karen Webster in a recent conversation, the trouble is that...

Digital-First Economy Values Personalized Video For Consumer Engagement

December 08, 2020
A picture, the old expression goes, is worth a thousand words. Expanding on that adage, a video must be worth a thousand pictures. It’s a particularly relevant sentiment as the...

Quick Reads
Blackhawk Debuts One-Stop Gift Card, eGift Management

September 29, 2020
Global branded payments provider Blackhawk has debuted a new service allowing companies to outsource gift card and eGift program management, according to a news release Tuesday (Sept. 29). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to […]

It’s All About Mobile Engagement

January 23, 2015
Mobile commerce’s share will climb to 40 percent of all e-commerce transactions worldwide in 2015, and mobile will also push cross-device sales above its current 15-to-20-percent range, according to a...

Is Your Top-Downloaded App Actually Getting Used?

January 14, 2015
Tracking user engagement and behavior is crucial to improving business performance. But when a company releases its own app, what good is a million downloads if the app isn’t being...