Instacart news and trends

Aggregators Supercharge Food Industries’ Digital Transformation in Connected Economy
Connected Economy // May 08, 2024

The connected economy is making strides via a partnership between Uber Eats and Instacart. The two companies announced Tuesday (May 7) that in the coming weeks, Instacart customers will be able to order from a range of restaurants on its platform through a new “Restaurants” tab, enabled by Uber Eats. “Through this partnership,...

Instacart Brings Groceries and Restaurant Food Together With Uber Eats Deal
Delivery // May 07, 2024

Instacart has teamed with Uber to offer its customers restaurant deliveries via Uber Eats. The collaboration, announced Tuesday (May 7) and due to roll out in the weeks ahead, lets Instacart customers order from a wide range of restaurants using a new “Restaurants” tab on the company’s app.  “Through this...

Instacart Becomes Kohl’s Same-Day Delivery Partner, Continues Expansion Beyond Grocery
Delivery // May 02, 2024

Instacart has become the exclusive same-day delivery partner of Kohl’s. With Kohl’s now on the Instacart App, nearly 109 million households can access same-day delivery from 1,172 Kohl’s department stores across the United States, Instacart said in a Thursday (May 2) press release. Customers can shop and order same-day...

Gopuff Goes D2C as on-Demand Delivery Firms Seek New Revenue Streams
Retail // April 15, 2024

As on-demand delivery firms look for new revenue streams to boost profitability, Gopuff has unveiled a new B2B offering for direct-to-consumer (D2C) delivery. The quick-commerce company announced Monday (April 15) via emailed press release the launch of Powered by Gopuff, a logistics and technology offering for brands...

Interviews & Exclusives
Wage Hikes and Regulations May Spur Gig Platform Consolidation

January 15, 2024
Wage hikes and new regulations impacting the ways in which gig workers are classified may shake up online platforms, pinching profits and spurring consolidation. In the meantime, a few firms are raising prices, which might have a dampening effect on consumer demand. Instacart and DoorDash boosted prices in Seattle in the wake of the city’s […]

Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter

January 08, 2024
With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. The grocery aggregator announced Monday (Jan. 8) that...

Peacock Pins Subscription Hopes on Instacart Partnership

November 29, 2023
Instacart is offering its Instacart+ members access to Peacock, a move that comes as subscription services increasingly tap partnerships across industries to expand their audiences. The grocery aggregator announced Wednesday (Nov. 29)...

Amazon UK Takes Instacart Approach With Third-Party Grocery Partnerships

October 10, 2023
With Amazon reportedly in discussions with Waitrose, eCommerce giant seems to be moving further into the grocery aggregator space, and if these efforts make their way to the U.S., the...

Quick Reads
Instacart Brings Groceries and Restaurant Food Together With Uber Eats Deal

May 07, 2024
Instacart has teamed with Uber to offer its customers restaurant deliveries via Uber Eats. The collaboration, announced Tuesday (May 7) and due to roll out in the weeks ahead, lets Instacart customers order from a wide range of restaurants using a new “Restaurants” tab on the company’s app.  “Through this partnership, Instacart customers now have access to both the best […]

Instacart Becomes Kohl’s Same-Day Delivery Partner, Continues Expansion Beyond Grocery

May 02, 2024
Instacart has become the exclusive same-day delivery partner of Kohl’s. With Kohl’s now on the Instacart App, nearly 109 million households can access same-day delivery from 1,172 Kohl’s department stores across the United...

Instacart and AWG Partner to Ease Access to Grocery Technology

March 25, 2024
Instacart and Associated Wholesale Growers (AWG) have expanded their partnership to offer eCommerce and same-day delivery solutions to AWG’s member retailers.  This extended collaboration will simplify members’ access to Instacart’s grocery technology...

Hy-Vee Integrates Instacart Fulfillment-as-a-Service Into Websites, Apps

February 08, 2024
Supermarket chain Hy-Vee has integrated Instacart Fulfillment-as-a-Service (FaaS) into its owned and operated websites and apps.  This move expands an existing partnership formed in 2018 in which Hy-Vee enabled its customers to access same-day...