Instacart news and trends

Uber Partners With Instacart to Extend Reach of ‘Sponsored Items’
Partnerships // April 10, 2025

Uber Advertising launched a partnership with Instacart’s Carrot Ads. Via the collaboration, Uber will use Carrot Ads in the United States to extend the reach of Uber Eats’ Sponsored Items formats to consumer packaged goods (CPG) advertisers, according to a Thursday (April 10) press release....

Instacart Intros Same-Day Delivery to Fill Supply Chain Gaps
Delivery // April 02, 2025

Instacart has debuted a tool to help distributors close gaps in their supply chains. Will Call Delivery, announced Wednesday (April 2), is designed to make sure distributors can meet same-day “fill-in” orders — also known as “hot shot” deliveries. “For more than a decade, Instacart...

Instacart to Use AI to Check Grocery Store Inventory
Artificial Intelligence // March 27, 2025

Instacart unveiled three new features that it said will increase the chances its customers will get the items they order. In the future, these features will also help Instacart’s partner retailers and brands get real-time information about whether products are on the shelves, the online...

Instacart Adds AI-Powered Tools to Deliver Personalized Grocery Shopping Recommendations
retail // March 19, 2025

Instacart has added new artificial intelligence (AI)-powered tools that deliver more personalized grocery shopping recommendations based on the customer’s habits, health goals and dietary preferences. With these new features, the grocery technology company’s app “takes the mental load out of finding the exact items that...

Interviews & Exclusives
AI, Omnichannel and Social Commerce: Inside the 2024 D2C Transformation

December 24, 2024
The retail sector is witnessing changes, with direct-to-consumer (D2C) brands leading innovation. As 2024 wanes, key trends influence how consumers interact with brands and make purchasing decisions. From artificial intelligence-powered personalization to a greater emphasis on sustainability, D2C retailers are adjusting to the changing expectations of today’s shoppers. AI-Driven Personalization AI plays a role in […]

Instacart Aims to Cement Online Grocery Presence by Converting Casual Users Into Regulars

September 10, 2024
Instacart is ramping up its efforts to capture and keep customers as it aims to cement its status in the online grocery sector. The company is concentrating on two primary...

They Said That: Notable Quotables From the Last Week of Summer 2024

September 02, 2024
Cue the Beach Boys and Jimmy Buffett. It’s the last week of summer, and while a lot of the banking and payments world was on vacation, we were busy covering...

Uber: 35% of Customers Use Multiple Services and Spend Three Times More

August 06, 2024
Uber marked a milestone in the second quarter, with 7.4 million monthly drivers and couriers globally, per the company’s earnings report released Tuesday (Aug. 6). The company’s focus on expanding...

Quick Reads
Instacart Business Adds Pay-by-Invoice Solution Powered by Balance

April 15, 2025
Instacart Business customers can now apply for invoicing, receive instant credit decisions and manage payments within the app, with no redirects or third-party logins. This pay-by-invoice offering is enabled by a new integration of Balance’s financial infrastructure for B2B businesses with the Instacart platform, the companies said in a Tuesday (April 15) press release. “We […]

Uber Partners With Instacart to Extend Reach of ‘Sponsored Items’

April 10, 2025
Uber Advertising launched a partnership with Instacart’s Carrot Ads. Via the collaboration, Uber will use Carrot Ads in the United States to extend the reach of Uber Eats’ Sponsored Items...

Instacart Intros Same-Day Delivery to Fill Supply Chain Gaps

April 02, 2025
Instacart has debuted a tool to help distributors close gaps in their supply chains. Will Call Delivery, announced Wednesday (April 2), is designed to make sure distributors can meet same-day...

Instacart to Use AI to Check Grocery Store Inventory

March 27, 2025
Instacart unveiled three new features that it said will increase the chances its customers will get the items they order. In the future, these features will also help Instacart’s partner...