Taco Bell news and trends

Yum Brands Doubles Tech Spending, Expands Use of Generative AI
ResTech // April 01, 2024

Fast food company Yum Brands aims to deploy artificial intelligence (AI) across the operations of its restaurants. The parent company of Taco Bell, Pizza Hut, KFC and The Habit Burger Grill spent $21 million on “digital, technology and innovation capabilities” in 2023, up from $11...

Taco Bell Sees Record Digital Sales as Parent Yum Brands Invests in Tech
Earnings // February 07, 2024

Taco Bell parent Yum Brands is continuing its investment in digital technology. During a quarterly earnings call Wednesday (Feb. 7), CEO David Gibbs noted that digital sales were up 22%, as the company dealt with challenges, including conflicts in the Middle East and shifting consumer...

Drive-Thrus Get Tech Upgrades as QSRs Aim to Be 100% Digital
ResTech // January 16, 2024

The drive-thru may be slower to digitize than other restaurant ordering channels, but more eateries are finding ways to integrate connected technology into the experience, as a new all-digital Taco Bell indicates. Major quick-service restaurant (QSR) company Diversified Restaurant Group, which spans more than 350...

Taco Bell Joins Restaurants Targeting Grocery Spending With Walmart Meal Kits
Restaurant innovation // January 05, 2024

As restaurants look to capture more of consumers’ day-to-day meal occasions, Taco Bell is going after shoppers’ grocery spending, selling meal kits in Walmart stores. The Yum Brands subsidiary announced Thursday (Jan. 4) the launch of meal kits based on its popular Crunchwrap Supreme and...

Interviews & Exclusives
Taco Bell COO Sheds Light on Drive-Thrus Becoming Drive Unders

June 08, 2022
With the dramatic shifts in restaurant customer behavior seen in the past couple of years, major brands are rethinking their store formats to target the needs and expectations of the new digital diner. From pickup-only locations to virtual brands to mobile-integrated, drive-thru formats, quick-service restaurant (QSR) chains are shifting their focus away from the dining […]

Taco Bell Speaks Out About Aggregators and Retaining Control of Customer Relationships

December 01, 2021
Third-party delivery aggregators are emerging as one of the business success stories of the pandemic, and major players have continued to maintain gains. Their expedited rise in importance has also...

Taco Bell President: ‘Restaurants Of The Future’ Will Tap Targeted Experiences

April 09, 2021
The events of the last 13 months have presented the restaurant industry with unprecedented challenges, forcing them to reconsider everything from digital technologies to supply chain logistics to restaurant operations...

Digital Initiatives Help QSRs Survive A Q2 Earnings Famine

July 23, 2020
A quick look at some recent earnings reports illustrates how digital innovation is softening the COVID-19 blow for quick-service restaurants (QSRs), fast-casual eateries and fast-food chains. Chipotle was saved by the byte, as...

Quick Reads
Yum Brands Doubles Tech Spending, Expands Use of Generative AI

April 01, 2024
Fast food company Yum Brands aims to deploy artificial intelligence (AI) across the operations of its restaurants. The parent company of Taco Bell, Pizza Hut, KFC and The Habit Burger Grill spent $21 million on “digital, technology and innovation capabilities” in 2023, up from $11 million the previous year, The Wall Street Journal (WSJ) reported […]

Taco Bell Sees Record Digital Sales as Parent Yum Brands Invests in Tech

February 07, 2024
Taco Bell parent Yum Brands is continuing its investment in digital technology. During a quarterly earnings call Wednesday (Feb. 7), CEO David Gibbs noted that digital sales were up 22%,...

Couples Say ‘I Do’ to Costly Weddings Even as Marriage Rates Dip

July 09, 2023
Marriage rates are on the decline. Spending on weddings? A different story. As the Financial Times noted in a Saturday (July 8) opinion piece, while the popularity of weddings has dropped,...

Ransomware Attack Affects 300 UK Yum! Brand Restaurants

January 19, 2023
The fast food company Yum! Brands has announced a major cybersecurity breach in the U.K. In a Wednesday (Jan. 18) statement, the firm, which operates KFC, Pizza Hut and Taco...