Yum Brands news and trends

Yum Brands Q1 Earnings Show Digital Sales Surge Amid Broader Challenges
Earnings // May 01, 2024

Yum Brands, the company behind Pizza Hut, KFC and Taco Bell, reported mixed results in its Q1 earnings announcement Wednesday (May 1) with challenges evident in its traditional sales channels, but a significant milestone in its digital growth strategy. Despite a 3% decline in same-store...

Yum Brands Doubles Tech Spending, Expands Use of Generative AI
ResTech // April 01, 2024

Fast food company Yum Brands aims to deploy artificial intelligence (AI) across the operations of its restaurants. The parent company of Taco Bell, Pizza Hut, KFC and The Habit Burger Grill spent $21 million on “digital, technology and innovation capabilities” in 2023, up from $11...

Taco Bell Sees Record Digital Sales as Parent Yum Brands Invests in Tech
Earnings // February 07, 2024

Taco Bell parent Yum Brands is continuing its investment in digital technology. During a quarterly earnings call Wednesday (Feb. 7), CEO David Gibbs noted that digital sales were up 22%, as the company dealt with challenges, including conflicts in the Middle East and shifting consumer...

Restaurants Go All-In on Smart Digital, but Consumers Remain Wary
Artificial Intelligence // November 24, 2023

Restaurants are increasingly adopting automation, artificial intelligence (AI) and robots across all areas of operation, but these efforts are not always a surefire hit. A Chick-fil-A in Valrico, Florida, for instance, became one of the most recent restaurants to try drone delivery last week, kicking...

Interviews & Exclusives
Restaurants Go All-In on Smart Digital, but Consumers Remain Wary

November 24, 2023
Restaurants are increasingly adopting automation, artificial intelligence (AI) and robots across all areas of operation, but these efforts are not always a surefire hit. A Chick-fil-A in Valrico, Florida, for instance, became one of the most recent restaurants to try drone delivery last week, kicking off automated delivery with DroneUp, per the restaurant’s Instagram post. […]

Bridge Millennials Have Become Restaurants’ Digital Diners

July 18, 2023
As consumers across the board slowly increase their engagement with restaurants’ eCommerce options, bridge millennials — those between their mid-thirties and mid-forties — are leading the pack by a long...

Quick Reads
Are Consumers ‘Done With Fast Food’ as Prices Climb?

May 05, 2024
Denis Montenaro, a regular McDonald’s diner, recently came to a decision. “I’m done with fast food,” the 75-year-old California resident told The Wall Street Journal (WSJ) in a report published Sunday (May 5). The reason? A visit to the Golden Arches that ended with Montenaro paying nearly $10 for a bagel sandwich and a cup of coffee.  As […]

Yum Brands Doubles Tech Spending, Expands Use of Generative AI

April 01, 2024
Fast food company Yum Brands aims to deploy artificial intelligence (AI) across the operations of its restaurants. The parent company of Taco Bell, Pizza Hut, KFC and The Habit Burger...

Taco Bell Sees Record Digital Sales as Parent Yum Brands Invests in Tech

February 07, 2024
Taco Bell parent Yum Brands is continuing its investment in digital technology. During a quarterly earnings call Wednesday (Feb. 7), CEO David Gibbs noted that digital sales were up 22%,...

Ransomware Attack Affects 300 UK Yum! Brand Restaurants

January 19, 2023
The fast food company Yum! Brands has announced a major cybersecurity breach in the U.K. In a Wednesday (Jan. 18) statement, the firm, which operates KFC, Pizza Hut and Taco...