Yum Brands is seeing both its restaurant operators and customers benefit from the Byte by Yum technology platform the company announced in February 2025. The platform is a collection of proprietary software-as-a-service (SaaS) artificial intelligence-driven products designed for the quick-service restaurant (QSR) company’s KFC, Taco...
Quick-service restaurant (QSR) giant Yum! Brands has partnered with Nvidia to develop and scale artificial intelligence (AI) technologies for its restaurants. These technologies will be deployed at the QSR company’s KFC, Taco Bell, Pizza Hut and Habit Burger & Grill restaurants, the companies said in...
The fast food industry is stepping up its adoption of artificial intelligence (AI) and automation, with market stalwarts including McDonald’s, Yum! Brands and Wendy’s expanding their deployment of the technology to streamline operations, improve profitability and enhance the customer experience. Last week, McDonald’s Chairman and CEO...
In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared to traditional digital marketing campaigns. “I think it’s just the early start of what it could do,” Joe Park, chief...
March 05, 2025
The fast food industry is stepping up its adoption of artificial intelligence (AI) and automation, with market stalwarts including McDonald’s, Yum! Brands and Wendy’s expanding their deployment of the technology to streamline operations, improve profitability and enhance the customer experience. Last week, McDonald’s Chairman and CEO Chris Kempczinski cited AI adoption among his top three trends […]
November 08, 2024
That robot voice taking your Taco Bell order isn’t just an experiment — it’s handled 2 million customer orders, showing how artificial intelligence (AI)-powered conversation has become serious business. The...
November 24, 2023
Restaurants are increasingly adopting automation, artificial intelligence (AI) and robots across all areas of operation, but these efforts are not always a surefire hit. A Chick-fil-A in Valrico, Florida, for...
July 18, 2023
As consumers across the board slowly increase their engagement with restaurants’ eCommerce options, bridge millennials — those between their mid-thirties and mid-forties — are leading the pack by a long...
July 30, 2026
Taco Bell saw sales decline this month following a parasite outbreak tied to the chain. Parent company Yum Brands addressed the multi-state cyclospora outbreak, which happened during its current quarter, on a Thursday (June 30) earnings call to discuss the previous quarter. “The brand has seen a meaningful near-term sales impact,” CEO Chris Turner said. “We expect the sales impact to be […]
February 05, 2026
Yum Brands is seeing both its restaurant operators and customers benefit from the Byte by Yum technology platform the company announced in February 2025. The platform is a collection of...
November 15, 2024
In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared to traditional digital marketing campaigns....
July 31, 2024
Taco Bell will add AI voice technology to hundreds of its drive-thrus by year’s end. It’s part of parent Yum! Brands’ plans to integrate voice artificial intelligence (AI) to its...