Taco Bell/page/3 news and trends

Taco Bell Sales Briefly Move South After Parasite Outbreak
Earnings // July 30, 2026

Taco Bell saw sales decline this month following a parasite outbreak tied to the chain. Parent company Yum Brands addressed the multi-state cyclospora outbreak, which happened during its current quarter, on a Thursday (June 30) earnings call to discuss the previous quarter. “The brand has seen a meaningful near-term sales...

Nimble Brands Beat Sponsors in World Cup Marketing Battle
Social Commerce // June 26, 2026

Several brands gaining attention around the World Cup are not sponsors of the event, CNBC reported Friday (May 26). Levi Strauss & Co., Taco Bell and McDonald’s are among the brands that have gained engagement on social media through creative marketing strategies, according to the...

Taco Bell Finds Voice AI Still Needs a Human Touch
Artificial Intelligence // August 28, 2025

Taco Bell is reportedly rethinking how it deploys voice artificial intelligence (AI) in its drive-through locations. After adding the technology to take orders at more than 500 locations, the company found that some customers have complained about glitches in it, felt uncomfortable with it, or...

Apps and Digital Deals Connect With Cautious Consumers in Q2
Mobile // August 07, 2025

Fast-food chains are still ringing up sales, but the diners they serve look different from a year ago. McDonald’s said this week that profit for the spring quarter rose 11% to $2.25 billion, helped by a 3.8% gain in worldwide same-store sales. But growth at...

Interviews & Exclusives
Voice AI Orders Go Mainstream With QSRs Leading the Way

November 08, 2024
That robot voice taking your Taco Bell order isn’t just an experiment — it’s handled 2 million customer orders, showing how artificial intelligence (AI)-powered conversation has become serious business. The milestone by Yum! Brands, the parent owner of the Mexican-style franchise, points to a dramatic shift in how consumers interact with businesses as major chains […]

Taco Bell Digital Chief Says Subscriptions Inflation-Proof Customer Spend

July 12, 2024
As Taco Bell continues its paid subscription push — its “passes” — the quick-service restaurant (QSR) giant is seeing that, by offering a wider range of options tailored to different...

Taco Bell COO Sheds Light on Drive-Thrus Becoming Drive Unders

June 08, 2022
With the dramatic shifts in restaurant customer behavior seen in the past couple of years, major brands are rethinking their store formats to target the needs and expectations of the...

Taco Bell Speaks Out About Aggregators and Retaining Control of Customer Relationships

December 01, 2021
Third-party delivery aggregators are emerging as one of the business success stories of the pandemic, and major players have continued to maintain gains. Their expedited rise in importance has also...

Quick Reads
Taco Bell Sales Briefly Move South After Parasite Outbreak

July 30, 2026
Taco Bell saw sales decline this month following a parasite outbreak tied to the chain. Parent company Yum Brands addressed the multi-state cyclospora outbreak, which happened during its current quarter, on a Thursday (June 30) earnings call to discuss the previous quarter. “The brand has seen a meaningful near-term sales impact,” CEO Chris Turner said. “We expect the sales impact to be […]

Nimble Brands Beat Sponsors in World Cup Marketing Battle

June 26, 2026
Several brands gaining attention around the World Cup are not sponsors of the event, CNBC reported Friday (May 26). Levi Strauss & Co., Taco Bell and McDonald’s are among the...

Taco Bell Finds Voice AI Still Needs a Human Touch

August 28, 2025
Taco Bell is reportedly rethinking how it deploys voice artificial intelligence (AI) in its drive-through locations. After adding the technology to take orders at more than 500 locations, the company...

Yum Brands: AI-Powered Marketing Campaigns Boost Customer Engagement

November 15, 2024
In early, limited pilots of artificial intelligence (AI)-powered marketing campaigns, quick-service restaurant (QSR) company Yum Brands reportedly is seeing double-digit increases in customer engagement compared to traditional digital marketing campaigns....