As consumers seek more individualized shopping experiences, PYMNTS Intelligence research finds that there is far greater demand for targeted promotions than for personalized recommendations without financial incentives. By the Numbers The PYMNTS Intelligence report, “Personalized Offers Are Powerful — but Too Often Off-Base,” created in...
Victoria’s Secret is taking a more intimate approach to shopper loyalty, aiming to keep budget-conscious shoppers spending with more personalized messaging as they tighten their purse strings on luxury lingerie. In its first-quarter fiscal 2024 earnings results reported Wednesday (June 5), the lingerie, clothing and...
In the world of retail, generative artificial intelligence (AI) has taken up the conversation. Although the idea is not new, its importance has escalated, especially since November 2022, when OpenAI unveiled ChatGPT, expanding accessibility to this technology for consumers and businesses. In fact, following NRF...
Victoria’s Secret hopes to soon let its customers turn to AI for product recommendations. The apparel retailer has teamed with Google Cloud for a partnership that involves using artificial intelligence (AI) — including a new AI assistant — to create a more “personalized and inclusive” online shopping...
November 02, 2022
It’s arguably the biggest deal in “Big Lingerie” since the breakup and spinoff of Victoria’s Secret last summer, as the mall-based physical store category leader has moved to acquire the digitally native prowess of its smaller rival, Adore Me. In an interview with PYMNTS just prior to the announcement as part of our “Commerce Voices” […]
May 29, 2025
Victoria’s Secret’s website remained shut down Thursday (May 29) morning following a security incident. “We have taken down our website and some in-store services as a precaution,” the apparel retailer said in a message posted to its website. “Our team is working around the clock to fully restore operations. We appreciate your patience during this process. […]
January 11, 2024
Victoria’s Secret hopes to soon let its customers turn to AI for product recommendations. The apparel retailer has teamed with Google Cloud for a partnership that involves using artificial intelligence (AI) —...
July 28, 2023
Victoria’s Secret will present a “re-imagined fashion show” on Amazon’s Prime Video. “The Victoria’s Secret World Tour” will be available to stream on Sept. 26, and a tour-inspired collection will be available...
May 03, 2023
Adore Me has teamed with Walmart to expand its direct-to-consumer (D2C) lingerie brand. The apparel company, owned by Victoria’s Secret, has been working for the last two years with intimate...