Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
January 20, 2017
As retail pushes further into online spaces, many marketers and merchants alike are focused on clicks and open rates to measure the success of campaigns and consumer outreach, said Matt Williamson, cofounder and CEO of Windsor Circle. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all […]
