Evian FranceTowerGroup Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from...
Columbus OH USAPayments Central Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing...
Dubai UAEClarion Events Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications...
Prague Czech RepublicPCI Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications...
Social commerce is an emerging trend in which sellers are connected in online social networks, and where sellers are individuals instead of firms. This paper examines the economic value implications of a social network between sellers in a large online social commerce marketplace. Get the...
Viral marketing has become an increasingly popular promotional tool (Kirsner 2005; Walker 2004). According to a 2009 study by the media research firm PQ Media, spending on word-of-mouth (WOM) marketing rose at a compound annual growth rate of 53.7% from 2001 to 2008—from US$76 million...
Social is to strategy what the internet was to commerce back in the early part of this century – a new way to reduce costs and increase revenue by improving and enhancing the ways in which company and customer interact. For this reason, as we...
To kick off the launch of PYMNTS.com, the “Oracle from Omaha” weighs in on what’s next in the payment industry and the economy at large. Business Wire CEO Cathy Baron Tamraz sits down with Mr. Buffett in an exclusive interview. Get the Full Story Complete...
The Lydian Journal features cutting-edge commentary from the world’s top financial thinkers. A free publication available exclusively on PYMNTS.com, the Lydian Journal covers several topic areas key to the payments industry, including developments in technology, regulation, business practices, and social commerce. Get the Full Story...