Project Oscar — the NFC-enabled joint venture driven by Euro telecoms Vodafone, Telefónica and Everything Everywhere — will not meet its target of launching before the Olympic torch is li.
The collaboration was announced in June of last year, and plans for a tangible rollout were submitted to the European Commission in March. The trio had hoped to be able to implement its business plan prior to the 2012 Olympics in London.
Instead, the European Commission has decided it needs a closer look at the proposal before plans can move ahead.
One feature that may be drawing particular interest from regulators is the idea that Project Oscar might facilitate SMS-based campaigns for advertisers, the Register reports.
Read the full story here.
Other Notables In Regulation:
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CFPB Targets Discrimination In Lending:
“[On Wednesday], the Consumer Financial Protection Bureau (CFPB) announced that it will use all available legal avenues, including disparate impact, to pursue lenders whose practices discriminate against consumers. The Bureau will equip consumers with the information they need to spot the warning signs of discrimination.” — CFPB
Regulatory Burden Impacting Business:
“Almost seven out of 10 North American capital markets executives believe a significant portion of their firms’ resources will be consumed by regulatory burdens and data latency issues, according to a Sybase survey.” — Finextra
CFPB Sends Message On Financial Responsibility:
“The Consumer Financial Protection Bureau… released a bulletin clarifying that financial institutions under Bureau supervision may be held responsible for the actions of the companies with which they contract.” — CFPB
