How Did Jersey Mike’s Get 282,000 Loyalty Signups? We Ask CMO Rich Hope

A sandwich franchise with 542 U.S. stores has gotten 282,000 customers to signup for its loyalty program since its launch in early May. Of that group, 40,000 users are accruing loyalty points using NFC stickers for their smartphones. And, the company’s testing EMV payment acceptance at a few of its stores. Meet Jersey Mike’s.

   


Rich Hope
Chief Marketing Officer, Jersey Mike’s

Richard Hope is the Chief Marketing Officer for Jersey Mike’s Subs, a fast casual franchise restaurant chain with over 750 stores open and under development in 33 states.

Before joining Jersey Mike’s, Richard was President and co-founder of Sirius Advertising, Inc., a full service advertising agency, working with such accounts as Steinway Piano, Central Jersey Bank, Purdue Pharmaceuticals, Student Transportation of America, Global Logistics International, Jersey Mike’s and many others spanning 23 years. Before starting Sirius in 1989, Richard was Vice President/Account Supervisor of Westin, Inc., Lakewood, NJ for 8 years. Prior to that, he sold ad space for a Boston newspaper.

As CMO of Jersey Mike’s, Hope oversees all brand management, as well as national and local marketing activities. He has sat on the board of directors of The Foodbank of Monmouth and Ocean Counties, Academy Charter High School Board of Trustees and the Lake Como Board of Planning and Zoning.

He is married with four children and resides in Spring Lake Heights. Richard holds a BS in Psychology from Union College, Schenectady, NY.