Presented by PYMNTS.com, Monitise, and AlixPartners
Financial institutions have spent the past few years implementing a wide range of mobile banking solutions as consumers continue to spend more time using their mobile devices to manage nearly all facets of their lives. While mobile banking was initially viewed as an important service to provide to customers, simply offering basic mobile banking services is no longer enough to remain competitive. FIs have begun to realize that investing in mobile technology as part of a larger digital strategy can reap significant rewards in terms of winning new customers, preventing attrition and churn, and opening up new paths to revenue.
In this highly informative webinar on November 20 at 1 pm EST, you will learn:
- Why most existing mobile banking platforms were never built to support the rapid pace of innovation that digital strategies now require – and what to do about it
- How successful banks are actively leveraging mobile for substantial market differentiation, growing market share, and competitive advantage
- The new requirements for success which require financial institutions to make digital strategy decisions and implement new mobile capabilities “at the speed of mobile”
- How an advanced mobile platform moves beyond the cost benefit of channel migration to enable new revenue opportunities through a “mobile first” mindset.
Marc Winitz is Vice President of Marketing for the Americas at Monitise, the world’s largest pure play mobile money company specializing in leading edge mobile banking, payments and commerce solutions to some of the world’s biggest financial services brands. Marc is a product and marketing expert, with over 20 years of global business experience in the technology sector serving Fortune 2000 companies, including financial services, telecommunications and wireless technology companies.
Teresa Epperson is a Managing Director with AlixPartners and has spent 18+ years in the financial services industry as both a consultant and a senior manager at major financial services institutions. Playing leadership roles at FleetBoston and Fidelity Investments, she managed successful efforts in strategy development, large-scale business process and systems reengineering, distribution sales and service management, and customer experience program management. Her background covers a broad span of retail business lines, including consumer lending, credit and debit card, and consumer investments (brokerage, retirement, annuities). Since 2008, she has led the AlixPartners Financial Services Mobile Tracking Study.
Karen Webster is one of the world’s leading experts on emerging payments and a strategic advisor to CEOs and Boards of multinational players in the payments and commerce space. As the CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile, B2B, digital media and technology sectors to identify, ignite and monetize innovation.