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How Dashboards Help Merchants Unlock Big Data

By Michael Patrick McSweeney (@mpmcsweeney)

From a merchant’s perspective, business analytics can be useful for improving customer experiences, increasing operational efficiency and crafting long-term strategy. However, for some merchants, organizing all of this information can be cost-prohibitive or, at the very least, a daunting task to begin.

With this in mind, TSYS Merchant Solutions announced a partnership with Womply, a provider of merchant-focused analytics, loyalty and customer engagement tools, this November that sought to address the issue. By leveraging TSYS’ extensive network and Womply’s solutions, the two companies are offering TSYS Merchant Insights, a new online dashboard that aims to make accessing and capitalizing on social media, competition and revenue data easier.

PYMNTS.com spoke with Chris McNulty, group executive of sales for TSYS, and Womply chief executive Jim Egbert about the new long-term partnership. The chief goal, according to Egbert, is to deliver a more merchant-friendly way to organize and analyze business data (Jump to: 0:45).

“We’re really changing the conversation to how we can help our customers grow their business. The dashboard provides information that the business owner can’t anywhere else. They can find pieces of the information, but it’s hard to find it all in one place,” he said.

The TSYS-Womply collaboration came out of a mutual desire to expand existing merchant solutions. As McNulty explained (Jump to: 3:55), the two companies aligned on strategy and integrating the two approaches was simply a matter of agreeing on the importance of how merchants can leverage analytics tools. The combined infrastructure of TSYS and Womply makes it easier to deliver these solutions, but it’s just the start of what could prove a long partnership.

“We’re just at the very beginning of a long-term agreement we have in place and so far, the results have exceeded everyone’s expectations,” explained McNulty.

To learn more about what’s coming next for the two companies and for insight into how the TSYS Merchant Insights’ online dashboard works, listen to the full podcast below.

   

*If you have trouble with the audio player above, click here.


Chris McNulty, Group Executive Sales, Business Development and Client Relations, TSYS Merchant Solutions 

Chris joined TSYS Merchant Solutions Executive Management Team in September 2011 as the Group Executive of Sales, Business Development and Client Relations. With more than 20 years of industry experience, Chris came to TSYS Merchant Solutions from Voltage where he was the Vice President of Payments. Prior to joining Voltage he led national, direct and regional sales teams at NPC for 14 years. He has also worked at First Tennessee and Fifth Third banks.

Chris is a frequently requested speaker at various payments industry events. Chris’s expertise spans a variety of industry topics ranging from payment security to mobile technology and social payments.

Jim Egbert, CEO, Womply

Jim Egbert is CEO of Womply, a data analytics company focused on bringing big data to small and medium sized merchants in an easily digestible format. Jim brings nearly two decades of experience in executive management and entrepreneurship, including the major growth and development of numerous companies to their maximum profitability.

Before Womply Jim directed business development of Ooga Labs an incubator company for PlacePop, where he focused on loyalty programs and location based services for small and medium sized merchants working with such Silicon Valley notables as James Currier (CEO Tickle), Stan Chudnovsky (Co-founder CTO Wonderhill), Michael Birch (Co-founder CEO Bibo) and Chris Michel (Founder CEO Military.com). This experience made the move to Womply a natural fit.

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