Facebook To Support “Out-App” Purchasing

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What's Next In Payments®
7:01 AM EDT July 11th, 2014

Are there people in the world who want to make in-app purchases when they aren’t in an app?  Are people wondering if their barbarian needs a new sword, even when they aren’t defending their virtual fiefdom?  Facebook is betting that there are, and is helping its merchants buy letting them sell traditionally “in-app” purchases on News Feeds, reports TechCrunch.

Even better is if those purchases “out-app” purchase ads go mobile, so Facebook is still making money even if Apple and Google are still taking 30 percent of the download price.  Currently however, out-app on Facebook is still a desktop only affair, but a lucrative one that pays Facebook first for showing the ad and then a 30 percent cut of desktop in-game purchases.

Currently Facebook earning much of its $1 billion mobile ad revenue by indirectly helping developers get more people to try their apps, this new version of advertising allows developers access to eyeballs that gets around the problem of overcrowded home screens and app stores.

Facebook also has unique insights into how to target ads since it knows what you have already downloaded and what you might want to purchase upgrades for.

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