Facebook To Support “Out-App” Purchasing

phone app 457x320
What's Next In Payments®
7:01 AM EST July 11th, 2014

Are there people in the world who want to make in-app purchases when they aren’t in an app?  Are people wondering if their barbarian needs a new sword, even when they aren’t defending their virtual fiefdom?  Facebook is betting that there are, and is helping its merchants buy letting them sell traditionally “in-app” purchases on News Feeds, reports TechCrunch.

Even better is if those purchases “out-app” purchase ads go mobile, so Facebook is still making money even if Apple and Google are still taking 30 percent of the download price.  Currently however, out-app on Facebook is still a desktop only affair, but a lucrative one that pays Facebook first for showing the ad and then a 30 percent cut of desktop in-game purchases.

Currently Facebook earning much of its $1 billion mobile ad revenue by indirectly helping developers get more people to try their apps, this new version of advertising allows developers access to eyeballs that gets around the problem of overcrowded home screens and app stores.

Facebook also has unique insights into how to target ads since it knows what you have already downloaded and what you might want to purchase upgrades for.

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.

 

Comments
Also by This Author
What's Hot
News
Staples Breach Hit 1.16 Million Payment Cards
Loyalty & Rewards
Go, Teller, On The Mountain (Of Stats) That Mobile’s Less Loyal
News
Would You Like Beacons With That?
News
PayPal Here Gets New U.K. Partner
View All Articles ››
You May Also Like
Alternative Financial Services
What Payments Players Want Under The Tree
News
Staples Breach Hit 1.16 Million Payment Cards
Alternative Financial Services
Bitcoin Tracker | Week 53    
Loyalty & Rewards
Go, Teller, On The Mountain (Of Stats) That Mobile’s Less Loyal
View All Articles ››