Braintree Powers Pinterest’s High End Buyable Pins

Pinterest, having launched buyable Pins in early June, said Tuesday (June 30) that the service — through which users can buy products they see online through the site — is now available to U.S. iPhone and iPad users.

The company announced via a blog post the news that Pins sporting a blue price are able to be purchased by users. Through the Apple devices, they can swipe through search results as well and narrow down options by, say, price or color. Pinterest said in its blog post that users can pin favorite options and return to them later.

Once selected, Pinterest shoppers using Apple devices can tap the “Buy it” option and use Apple Pay or, alternatively, a credit card through the app itself. Personal info can be saved to the app. Pinterest has said it will not store users’ credit card data but will instead rely on third party payments processors. When it comes to Apple Pay, the company stated in early June that the transactions will be handled through a dedicated account number — which means that the credit card number is not stored — and the seller does not receive that type of information. Users tied to the Android system, noted Pinterest, will see the buyable Pins alongside “future releases.”

Braintree said separately it is working with the company and with merchants to power the transactions.

In the blog post, Michael Yamartino, who heads the company’s commerce operations, said that over the next several weeks as many as 30 million Pins on the site will become “buyable” — and that includes products from a roster of retailers including Neiman Marcus, Macy’s and Nordstrom. In addition, other retailers using the Demandware platform, including Michaels and Shopify stores, will feature goods that are going to be marked by the blue graphics and prices and thus will be available for purchase.

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