Consumers’ Subscription Limit, Walmart and Rachael Ray Livestream Shopping Event, Luxury Brands Seek New Connections

By  |  September 29, 2021
 | 

The end of the COVID-19 pandemic seems nowhere in sight, so luxury brands are trying new tactics to get and keep their customers. Plus, retailers keep rolling out subscription services, but many consumers already have more than they need – and Rachael Ray and Walmart will host a live-streamed shopping event.

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    Data:

    $27B: Total sales derived from social commerce last year.

    4%: Projected share of U.S. eCommerce from social commerce this year.

    81%: Share of Americans with at least one subscription service.

    3.7: Average number of subscriptions per U.S. subscriber.

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    23%: Decrease in luxury sales last year when the pandemic hit.


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