ParkHub Adds to Parking Software Tools With Fuzse Purchase

Parking software and payments provider ParkHub has acquired Dallas tech firm Fuzse, according to a Monday (Aug. 22) news release.

The purchase sees ParkHub “increase its commitment to innovation in payments as not only an integration with its industry-leading parking management software, but as a key driver of customer insights for the company’s hundreds of customers in an array of industries and destinations,” per the announcement.

The purchase price was not disclosed.

Read more: ParkHub Buys CurbTrac, Plans Integration Of Parking Management Tech

Founded in 2010 and also based in Dallas, ParkHub’s software is designed to optimize parking operations, facilitate payments and deliver real-time business insights to customers in fields such as sports, entertainment, higher education and parks and recreation.

ParkHub founder and Chief Executive George Baker, Sr. said the purchase of Fuzse creates a “convergence point of our hardware, software, and payments solutions” where customers “compete and win with [a] better customer experience and rich data to inform every decision.”

Fuzse, founded in 2016, helps independent software vendors and developers integrate payment processing with mobile applications and eCommerce platforms. Fuzse founder Lane Conner has served as an advisor to ParkHub since 2015 and will now become the company’s president of payments, the release said.

Last year, ParkHub acquired the parking payment management platform CurbTrac, adopting CurbTrac’s software and naming its CEO, Charley DeBow, to its team to direct growth. CurbTrac’s technology can centralize payment data into a signal platform, which means businesses can use it to offer a number of different options for parking.

Learn more: App-Controlled Barriers Pave Way for VIP Parking Without Cones

Earlier this year, PYMNTS spoke with Ethan Curtis, inside sales associate at Pacific Cascade Corp. and its ParkingZone division, about the rising demand for frictionless parking.

“That’s where you basically have access to what is designated as only your spot where you don’t have an individual or a third party who is helping you in and out of that spot, clearing the space for you and monitoring that nobody else parks in it,” said Curtis.

For years, reserved parking spots were secured by parking cones or an attendant. But those methods add friction, as cones can be moved and attendants can be ignored.