BAI Bank Executive Marketing Exchange Forum
BAI introduces the Bank Executive Marketing Exchange (BEME), an interactive knowledge exchange program in Chicago for senior bank marketers. BEME is the only industry program focused on 2011 marketing challenges, marketing effectiveness and performance measurement and management. BEME provides opportunities for bank marketers to network and exchange information and ideas, and learn from experts about new techniques to measure marketing effectiveness and evaluate marketing programs in terms of return on investment. (Read more)