Research and Markets: Polish Contactless Payments Market 2011: Issuance, Transactions and Innovations

This report concerns the latest state of the Polish contactless payment market and presents detailed analysis of the determinants of its development. It is based on surveys carried out among all banks issuing contactless payment instruments and acquirers that operated contactless payments on the Polish market.

Undoubtedly, the breakthrough on the Polish contactless payment market occurred in 2010. There was a radical acceleration in the issuance of contactless cards and the development of the acceptance network as well as the rapid growth in the number of transactions performed by customers. The first half of the 2011 brought a continuation of the dynamic growth trend. Thanks to that, the Polish market became an important example in the European context, confirming the validity of contactless technology use as a main payment solution for the low-value transactions.

The Report:

• is 25 pages long (a two-column text);

 

• contains 28 charts and figures;

 

• presents interviews with 13 experts;

 

• presents data concerning the number of contactless cards and terminals as well as the number and value of contactless transactions in Poland as for 2010 and first half of 2011;

 

• is based on a survey. Replies were received from 14 banks (that hold 93% of all contactless cards issued in Poland) and 5 acquirers representing the entire Polish contactless POS terminals network;

 

• respondents answered a series of questions about factors influencing the development of the market, i.e. the activity of customers, development of acceptance network and the future of the mobile NFC payments;

 

• report contains forecasts for the market development.

 

The following companies participated in the Report: 14 banks, issuers of contactless cards, 5 acquirers, MasterCard Europe, Visa Europe, and IKEA.

The Report is addressed to:

• commercial and cooperative banks;

 

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• acquirers and card organisations;

 

• supermarkets and other retail chains;

 

• academic centres;

 

• public transport companies and local governments.

 

Key Topics Covered:

• ISSUANCE AND ACCEPTANCE OF CONTACTLESS PAYMENT CARDS

 

• TRANSACTIONS WITH CONTACTLESS CARDS

 

• PERSPECTIVES OF CONTACTLESS PAYMENTS IN POLAND BEYOND 2011

 

• CONCLUSIONS

 

Companies Mentioned:

• Visa

 

• MasterCard

 

• First Data Polska

 

• IKEA

 

• McDonald’s

 

• T-Mobile

 

• Orange

 

• Citibank

 

• Bank Zachodni WBK SA

 

• Zabka Polska

 

• Alior Bank

 

• ING Bank Slaski

 

• PKO BP SA

 

• Pekao SA

 

• eService

 

• Inteligo bank

 

• Alter Art

 

For more information visit http://www.researchandmarkets.com/research/4bc157/polish_contactless