Every Brand Surveyed Sees a Path to Smart Checkout
The Smart Checkout Opportunity: Why Brands are Ready to Fund a Smarter Checkout Ecosystem
PYMNTS Intelligence surveyed 63 consumer brands about smart checkout technology, and each saw a path to participating. Their interest is clear, but getting to a yes is where things get interesting.
Inside the September Report
Nearly all brands are very or extremely interested in smart checkout, and 86% would adopt it today.
Just 11% personalize offers or respond in real time. More than half say automatic smart checkout would improve promotions.
Every brand sees a path to adoption, but 59% want proof of incremental sales and 56% require fraud and misuse safeguards.