When JELD-WEN became an official corporate sponsor of the Portland Timbers and took over naming rights to JELD-WEN Field beginning with 2011 Major League Soccer season, managing its tickets and suites became too cumbersome to handle manually. As a result, the window and door manufacturer chose SpotlightTMS (www.spotlighttms.com) to administer its corporate ticket and sponsorship investments, as well as measure and optimize their business impact.
SpotlightTMS™ enables JELD-WEN to maximize revenues and ROI from its ticket and suite investments by providing a clear and concise analysis of how the company is using these sports and entertainment assets. SpotlightTMS is the first enterprise SaaS application to centralize and automate all aspects of sports and entertainment ticket management.
While building the world’s most reliable windows and doors is fundamental to JELD-WEN’s half century of success, the company also attributes its growth to creating strong relationships with homebuilders and architects, using corporate tickets and suites to entertain these valuable customers. The company also uses tickets and suites as internal incentives, and to entertain suppliers and vendors.
A sponsorship with THE PLAYERS Championship, and entertainment opportunities at other PGA TOUR, NASCAR and NHL events, concerts, and Timbers’ home and away games, required that JELD-WEN have a ticket management system that could help make prudent decisions about its ticket and suite use, while evaluating their impact on the back end.
“Our goal is to use 100 percent of our tickets and measure strategic outcomes. SpotlightTMS enables us to correlate a direct relationship between ticket and suite usage to revenue growth,” said Bill Hueffner, director of development and professional relations for JELD-WEN. “We also appreciate the visibility SpotlightTMS provides. Seeing in advance the names and companies of those being entertained helps our salespeople and other employees avoid awkward situations, such as inviting competitors to the same suite.”
Hueffner also noted that the company’s IT department was instrumental in choosing SpotlightTMS over other ticket management systems. Terry Davis, manager of development & systems for JELD-WEN, said that the decision to go with SpotlightTMS was highly influenced by three important factors:
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- Automated integration of tickets and suites
- Single login within current corporate environment
- Ability to create multiple workflows
“Single login and fewer passwords have resulted in a higher adoption rate among our employees,” said Davis. “We also have three different business segments that use SpotlightTMS in three different ways, so the ability to create multiple workflows for best utilization by each business segment sealed the deal for us.”
“We’re pleased to add JELD-WEN to the growing list of corporations that recognize the value of tying corporate tickets and suites to the bottom line,” said SpotlightTMS CEO and co-founder Tony Knopp. “All Fortune 2000 companies use tickets and suites for entertaining, but only a small minority of them are systematically measuring their business impact.”
SpotlightTMS is delivered through the cloud, so there is no additional hardware required and no software installation, set up or maintenance. The SpotlightTMS solution offers secure access through the Internet to provide real-time access to business impact reports that measure ticket inventory, top users, most invited companies, and ticket utilization. SpotlightTMS users can also distribute tickets, acquire additional tickets from multiple sources and meet IRS and Sarbanes-Oxley compliance reporting requirements.
SpotlightTMS recently launched SpotlightTMS for Salesforce on salesforce.com’s AppExchange, helping to accelerate the market shift to the next cloud computing paradigm. Salesforce CRM users will now be able to maximize their return on sports and entertainment asset investments and measure their impact as a driver of revenue, all without leaving their familiar Salesforce environment.
SpotlightTMS pioneered the enterprise sports and entertainment ticket management space with SpotlightTMS. Its growing list of enterprise customers seeking to maximize ROI and revenues from their tickets includes Google, Comcast, MetLife, Nike, Oracle, NBCUniversal, Penske Truck Leasing, Principal Financial Group and Stanley Black & Decker. In addition, professional sports teams from football, hockey and basketball — including the Cincinnati Bengals, San Antonio Spurs, Chicago Bears, New Jersey Devils, Sacramento Kings, Miami Heat, Philadelphia Eagles, Memphis Grizzlies, Baltimore Ravens, Indianapolis Colts, Cleveland Cavaliers, Houston Texans and Detroit Red Wings — are providing SpotlightTMS to their most important customers.
About SpotlightTMS
SpotlightTMS (www.spotlighttms.com) is an enterprise SaaS provider that enables companies to maximize the business impact of sports and entertainment ticket investments while maintaining compliance standards. Its SpotlightTMS™ application is currently in use managing millions of dollars in entertainment investments by companies that want to manage their entertainment asset investments in a simple, transparent way. SpotlightTMS includes a business impact engine that allows companies to drive and measure direct business outcome, such as ensuring utilization, assessing sponsorship effectiveness and measuring ticket use as a driver of revenue. The company is based in Calabasas, Calif.
