One in ten consumers would consider letting Apple handle their banking needs, a new survey shows.
For consumers who already buy from Apple, that number increases to 43 percent, the survey shows.
The survey queried 5,000 U.S. and U.K. consumers about their opinions on a rather specific subject: Apple as a bank. Of the respondents located in the U.S., 23 percent currently rely on Bank of America for banking; a combined 32 percent of U.K. respondents currently use Lloyds or Barclays.
Of the roughly 500 respondents who said they would consider using Apple for banking, nearly two-thirds cite trust in Apple as a main reason for considering a switch. More than half of respondents said they would expect Apple to make bank accounts easy to access and manage, and provide reliable service, a release explains.
“This research tells us Apple customers perceive a fit where at first glance we would assume the brand could not travel,” said Lee Powney, Chief Commercial Officer at KAE.
