Spending on Mobile Content Could Reach $138 Billion

By  |  April 23, 2012
 | 

Aggregate consumer spending on mobile content, including apps, media and services, could exceed $138 billion this year, according to an estimate from StrategyEye.

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    The company’s exact estimate is at $138.2 billion, which would represent over-the-year growth of 13.4 percent.

    Most of what consumers spend today goes toward accessing the internet (carriers often refer to this expense as a “data plan”). But StrategyEye expects about $70 billion to be spent on apps and media in 2012.

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