Facebook Working on Location-Based Mobile Ads, Report Says

By  |  June 18, 2012
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Facebook is currently developing a mobile advertising product that uses location data, Bloomberg’s Sarah Frier reports. Facebook Vice President Carolyn Everson told Bloomberg that the social networking giant has been testing location-powered offers for “the last couple of months.”

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    The technology would deliver advertisements to Facebook users through the network’s mobile platforms using the geolocation data transmitted by their mobile devices.

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