Where Are The Top 10 Online Retail Markets In Europe?

Digital business analytics firm comScore recently conducted a survey to identify the top 10 online retail markets in Europe.

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    The UK ranked first in 2 categories: site penetration (94.2 percent reach) and engagement (101.1 minutes per user on average).

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    Separate research, conducted by Forrester, reveals that UK online buyers prefer plastic cards to other payment tools. This is true for more than 90 percent of shoppers who own both a credit and a debit card. Because many UK merchants charge fees for online retail credit card use, debit cards are more popular.