7-Eleven Aims To Boost In-Store Traffic Through Mobile Coupons, SMS

7-Eleven is aiming to increase in-store traffic through a mobile coupon and SMS campaign centered around the presidential election, notes Mobile Commerce Daily.

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    Customers will be exposed to mobile ads through the iPhone Flixter app, can vote on slurpee flavors through texting to receive coupons and will be offered time-sensitive deals as part of the advertising campaign.

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