Best Buy Uses Geofencing To Boost Foot Traffic

By  |  December 20, 2012
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Best Buy has started a geofencing campaign with Placecast and SocialVibe in an attempt to drive more consumers to their stores, according to Mobile Commerce daily.

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    The initiative allows Best Buy to reach consumers through location-based advertising, offers and rewards, and allows virtual currency to be delivered to users via SMS messaging.

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