Rakuten To Rename Buy.com As Rakuten Shopping

By  |  January 11, 2013
 | 

Rakuten has announced plans to change their eRetail site’s name from Buy.com to Rakuten Shopping, notes The Paypers.

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    Rakuten, which originally purchased Buy.com for $250 million in 2010, will redirect Buy.com traffic to Rakuten.com starting January 31, 2013.

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