Luxury Brands To Increase Digital Spending In 2013
A new survey carried out by Luxury Interactive and ShopIgniter has found that marketers at major luxury brands are to increase their digital spending in 2013. The survey found that 85% of luxury brand marketers will increase digital spending, and 72% will increase their social media marketing spending this year. The report reinforced the idea that affluent consumers have a closer relationship with their mobile devices than the average consumer.
