Thousands Of NFC Panels Invade British Streets
Advertising giant Clear Channel has rolled out over 10,000 NFC advert panels across the UK. The panels will allow consumers to receive exclusive content about the brand or event being displayed, by tapping their phone on the panel’s NFC tag. “The landmark platform also gives advertisers the opportunity to deepen their interaction with consumers by offering interactive content and social media integration, while consumers will be able to use their smartphones to download vouchers and promotions,” the company explains.
