Pinterest Improves Brand Collaboration With Rich Pins

By PYMNTS | May 23, 2013

After becoming a pop culture phenomenon in a relatively short timespan, Pinterest recently received an update that improves the service’s mobile commerce capabilities.

According to Search Engine Watch, the content sharing service has unveiled “Rich Pins,” images that contain more information from the originating site, such as product purchase information, that can provide consumers more confidence with purchases.

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While not directly monetized, the source notes that “this move is really seen as Pinterest working better with brands who get their products pinned frequently, and gives Pinterest users who see those pinned images better information about where the product can be found and purchased.”

Walmart, Sephora, Target and eBay all participated in the launch.

Read the full article here.