Amazon Fights Facebook, Google With Login With Amazon

By PYMNTS | May 29, 2013

Amazon has launched its Login With Amazon single sign-in platform that allows users to sign in to third-party websites, games and apps with their Amazon credentials.

Amazon says its seen “significant customer adoption” in trials with Zappos and Woot, and that the service makes customers both more likely to make purchases and to engage with content, as The Next Web notes. Integrating with Login With Amazon is free and the service is based on OAuth 2.0 authorization framework for developers.

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“Login with Amazon enables app developers and website owners to leverage Amazon’s trusted sign-in solution, allowing them to focus on providing a great experience for their customers,” said Michael Carr, Amazon Vice President, eCommerce Services. “Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password.”

As many sources have noted, Login With Amazon seems to pose a direct challenge to Facebook Login and Google+.

Read the full story here.