Everybody and anybody in payments has a mobile wallet or visions of one dancing in their strategic plans. But, creating one is the easy part. The rubber meets the road when it comes to getting merchants and consumers to adopt. And, that is where value has to be added and problems solved that have nothing to do with payment.
Enter loyalty. Could loyalty be the digital wallet killer app that we are waiting for? And, if so, what does that look like? An upcoming webinar with Loylogic may hold the key, as it examines how loyalty can mean the difference between winning and losing on the wallet battlefield.
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Register for the July 11 webinar at 11 a.m. EST here.
Tune in and you will get the answers to the 3 biggest questions on the minds of digital wallet executives everywhere:
1. If loyalty is the digital wallet killer app, what must it do to get consumers and merchants engaged?
2. What is the role of loyalty currencies (e.g. points, miles) in digital wallet adoption?
3. How does this get integrated into the digital wallet experience?
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