Report: Mobile Retail Apps Missing In-Store Features

Gaurav Pant, the company’s research director, told the media outlet that adding this element is necessary if retailers want to adapt to an omnichannel marketplace.

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“We see retailers leveraging mobility to enable omnichannel integration across four key areas: customer engagement, commerce and payment, delivery/fulfillment and the in-store experience,” he told Mobile Commerce Daily.

Despite this, the report found that spending on store technologies such as in-store features for mobile apps will remain flat for the next three years.

For more on the report, read the full summary here.