California-based digital marketing solution provider Local Corporation has struck a deal to merge its Krillion local product database with Bing’s search results, Search Engine Land reported on September 6.
This means indexed product data from retailers such as Best Buy, Costco, Home Depot, Nordstrom, Rite Aid and Walmart will now be accessible through Bing. The media outlet noted that it is not yet clear whether this means all store inventory will be searchable.
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For more on how this positions Bing in its battle against search engine leader Google, read the full report here.
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