MasterCard’s Hyper-Local Coupon Play

By  |  October 3, 2013
 | 

MasterCard has announced its intention to offer hyper-local coupons to drivers with the help of card parking payments terminal network Parkeon, Finextra reported on October 3.

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    A trial version of the program will launch this week in Rockville Center, New York. A full scale deployment is projected for the U.S. and Europe in 2014.

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    For an exclusive video on MasterCard and Parkeon’s new loyalty program, read the full report here.  

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