Bank of America, Discover, Facebook, First Data and Microsoft are among a number of payments industry players behind the CardLinx Association, a new group aimed at promoting interoperable card-linked customer offers, Finextra reported on October 7.
The CardLinx Association aims to give merchants and advertisers the ability to deliver deals and incentives without needing to use a mobile promotional code, paper coupon or voucher. The group is open to advertisers, financial institutions, merchants, merchant acquirers and payment networks.
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To learn more about the group’s formation and for commentary from Microsoft’s Erik Jorgensen, read the full report here.
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